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智联招聘CEO郭盛:雇主品牌凝聚人才向心力,破解短期主义困局

来源: 南方日报网络版     时间: 2019年09月23日 02:26:09
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((智)(联)(招)(聘)(CEO郭)(盛)()
  活)(动)(现)(场)(,智)(联)(招)(聘)(CEO郭)(盛)(以)(“新)(效)(能)(,新)(价)(值)(”为)(题)(发)(表)(演)(讲)(,对)(于)(在)(新)(雇)(主)(经)(济)(趋)(势)(下)(,企)(业)(如)(何)(实)(现)(长)(期)(主)(义)(理)(想)(并)(应)(用)(雇)(主)(品)(牌)(开)(疆)(拓)(土)(进)(行)(了)(解)(读)(。
  中)(国)(企)(业)(普)(遍)(面)(临)(短)(期)(主)(义)(的)(现)(实)(
  随)(着)(中)(国)(经)(济)(快)(速)(发)(展)(,大)(众)(创)(业)(万)(众)(创)(新)(趋)(势)(成)(主)(导)(,创)(业)(压)(力)(也)(导)(致)(了)(中)(国)(企)(业)(盲)(目)(扩)(张)(以)(及)(管)(理)(层)(面)(的)(短)(视)(行)(为)(。《经)(济)(日)(报)(》的)(数)(据)(显)(示)(,中)(国)(的)(小)(企)(业)(,存)(活)(周)(期)(只)(有)(2.5年)(,而)(日)(本)(为)(12.5年)(,美)(国)(为)(8年)(;大)(型)(企)(业)(中)(国)(是)(7年)(,美)(国)(是)(40年)(,日)(本)(高)(达)(58年)(。
  与)(企)(业)(一)(样)(,求)(职)(者)(也)(存)(在)(普)(遍)(短)(视)(行)(为)(。根)(据)(智)(联)(招)(聘)(2018年)(春)(季)(白)(领)(跳)(槽)(报)(告)(,54%的)(求)(职)(者)(不)(满)(3年)(就)(要)(跳)(槽)(一)(次)(,并)(认)(为)(跳)(槽)(是)(迎)(接)(新)(机)(会)(。郭)(盛)(介)(绍)(道)(:“这)(是)(一)(个)(很)(残)(酷)(的)(现)(象)(。对)(很)(多)(企)(业)(而)(言)(,长)(期)(主)(义)(只)(能)(当)(做)(理)(想)(,实)(际)(经)(营)(中)(人)(才)(竞)(争)(非)(常)(激)(烈)(,很)(多)(企)(业)(的)(做)(法)(就)(是)(与)(其)(培)(养)(员)(工)(,不)(如)(实)(行)(拿)(来)(主)(义)(直)(接)(挖)(脚)(,付)(出)(一)(定)(的)(高)(额)(薪)(水)(,投)(资)(回)(报)(率)(是)(理)(想)(的)(。对)(于)(员)(工)(来)(说)(也)(是)(,跳)(槽)(涨)(薪)(速)(度)(快)(,动)(辄)(翻)(倍)(。从)(张)(小)(平)(的)(现)(象)(不)(难)(看)(出)(,长)(期)(投)(入)(对)(于)(个)(人)(来)(说)(回)(报)(未)(必)(理)(想)(,反)(而)(短)(期)(行)(为)(回)(报)(较)(高)(。”
  在)(短)(期)(主)(义)(盛)(行)(的)(商)(业)(环)(境)(中)(,企)(业)(在)(寿)(命)(短)(与)(人)(才)(流)(失)(的)(双)(重)(挑)(战)(下)(,生)(存)(与)(发)(展)(受)(到)(严)(重)(威)(胁)(,焦)(虑)(情)(绪)(蔓)(延)(。
  “好)(雇)(主)(”普)(遍)(具)(有)(长)(期)(主)(义)(眼)(光)(
  智)(联)(招)(聘)(在)(今)(年)(的)(最)(佳)(雇)(主)(评)(选)(中)(发)(现)(,真)(正)(成)(功)(的)(企)(业)(,真)(正)(好)(的)(雇)(主)(无)(一)(例)(外)(都)(有)(长)(期)(主)(义)(的)(眼)(光)(。调)(研)(发)(现)(,求)(职)(者)(对)(“好)(雇)(主)(”的)(期)(许)(不)(再)(把)(“薪)(酬)(福)(利)(”当)(做)(唯)(一)(的)(重)(心)(,“尊)(重)(员)(工)(”成)(为)(今)(年)(评)(选)(中)(一)(个)(既)(朴)(素)(又)(呼)(声)(最)(高)(的)(要)(求)(。要)(成)(为)(一)(个)(好)(的)(雇)(主)(,除)(了)(需)(要)(提)(供)(完)(善)(的)(福)(利)(待)(遇)(和)(有)(竞)(争)(力)(的)(薪)(酬)(,还)(需)(尊)(重)(员)(工)(的)(体)(验)(与)(感)(受)(,给)(予)(其)(成)(长)(发)(展)(的)(空)(间)(,成)(全)(员)(工)(的)(个)(人)(追)(求)(。
  郭)(盛)(表)(示)(,今)(年)(获)(得)(最)(佳)(雇)(主)(百)(强)(的)(企)(业)(表)(现)(出)(长)(期)(主)(义)(情)(怀)(,不)(仅)(聚)(焦)(在)(眼)(前)(的)(商)(业)(竞)(争)(,更)(致)(力)(于)(放)(眼)(未)(来)(,通)(过)(价)(值)(观)(的)(协)(同)(提)(升)(团)(队)(凝)(聚)(力)(,并)(通)(过)(满)(足)(员)(工)(的)(成)(长)(和)(价)(值)(实)(现)(诉)(求)(来)(实)(现)(企)(业)(发)(展)(的)(长)(尾)(效)(应)(,在)(新)(技)(术)(驱)(动)(和)(挑)(战)(下)(,好)(雇)(主)(正)(在)(将)(职)(场)(打)(造)(成)(“智)(场)(”,在)(智)(慧)(升)(级)(迭)(代)(中)(保)(持)(锐)(意)(创)(新)(。具)(体)(来)(说)(,优)(秀)(的)(雇)(主)(在)(组)(织)(架)(构)(上)(呈)(现)(“无)(界)(共)(赢)(”,打)(破)(岗)(位)(和)(部)(门)(的)(边)(界)(限)(制)(;在)(文)(化)(体)(系)(中)(实)(现)(“多)(元)(同)(心)(”,在)(个)(性)(多)(元)(文)(化)(背)(景)(下)(有)(共)(同)(的)(信)(仰)(;激)(励)(机)(制)(满)(足)(“自)(我)(实)(现)(”,高)(度)(民)(主)(化)(激)(发)(个)(人)(潜)(能)(;成)(长)(体)(系)(致)(力)(“共)(情)(赋)(能)(”,激)(发)(人)(类)(独)(有)(的)(智)(慧)(和)(情)(感)(。
  雇)(主)(品)(牌)(凝)(聚)(人)(才)(向)(心)(力)(,破)(解)(短)(期)(主)(义)(困)(局)(
  随)(着)(人)(才)(战)(争)(的)(白)(热)(化)(,雇)(主)(品)(牌)(得)(到)(越)(来)(越)(多)(企)(业)(的)(重)(视)(。2018中)(国)(年)(度)(最)(佳)(雇)(主)(评)(选)(活)(动)(最)(终)(收)(到)(有)(效)(报)(名)(企)(业)(30854家)(,相)(比)(2017年)(增)(加)(了)(76%。
  郭)(盛)(认)(为)(,本)(次)(获)(得)(百)(强)(的)(雇)(主)(无)(一)(例)(外)(都)(有)(长)(期)(主)(义)(的)(眼)(光)(。俗)(话)(说)(十)(年)(树)(木)(,百)(年)(树)(人)(,培)(养)(人)(是)(最)(难)(的)(,也)(是)(最)(重)(要)(的)(事)(情)(。看)(一)(个)(企)(业)(是)(否)(有)(前)(途)(,就)(看)(它)(用)(在)(人)(身)(上)(的)(费)(用)(,包)(括)(在)(培)(训)(和)(工)(作)(环)(境)(上)(所)(花)(的)(经)(费)(,占)(整)(个)(收)(入)(的)(百)(分)(比)(。
  当)(前)(,“最)(佳)(雇)(主)(”正)(在)(成)(为)(吸)(引)(人)(才)(的)(强)(磁)(场)(。好)(的)(雇)(主)(品)(牌)(不)(仅)(可)(以)(吸)(引)(同)(业)(优)(秀)(人)(才)(,帮)(助)(组)(织)(形)(成)(竞)(争)(优)(势)(,还)(有)(助)(于)(提)(升)(现)(有)(员)(工)(的)(留)(任)(率)(、敬)(业)(度)(,帮)(助)(企)(业)(提)(升)(绩)(效)(,带)(来)(高)(的)(财)(务)(回)(报)(。根)(据)(英)(国)(政)(府)(研)(究)(报)(告)(,低)(敬)(业)(度)(的)(公)(司)(经)(营)(收)(入)(相)(对)(高)(敬)(业)(度)(公)(司)(低)(32.7%。
  中)(国)(人)(口)(红)(利)(的)(消)(失)(,让)(人)(才)(成)(为)(经)(济)(发)(展)(的)(重)(要)(着)(力)(点)(,而)(面)(对)(外)(部)(残)(酷)(的)(竞)(争)(环)(境)(和)(内)(部)(日)(渐)(流)(失)(的)(重)(要)(人)(才)(,企)(业)(应)(学)(会)(使)(用)(雇)(主)(品)(牌)(这)(一)(凝)(聚)(人)(才)(情)(感)(和)(智)(慧)(的)(武)(器)(,想)(要)(“攘)(外)(安)(内)(”,必)(以)(“人)(才)(制)(胜)(”。
  免)(责)(声)(明)(:以)(上)(内)(容)(为)(本)(网)(站)(转)(自)(其)(它)(媒)(体)(,相)(关)(信)(息)(仅)(为)(传)(递)(更)(多)(信)(息)(之)(目)(的)(,不)(代)(表)(本)(网)(观)(点)(,亦)(不)(代)(表)(本)(网)(站)(赞)(同)(其)(观)(点)(或)(证)(实)(其)(内)(容)(的)(真)(实)(性)(。
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