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TCL集团(000100)快评:改革转型促增长,大国品牌再崛起

来源: 南方日报网络版     时间: 2019年09月23日 06:23:33
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(1,华)(星)(投)(片)(增)(长)(,产)(品)(结)(构)(优)(化)(,同)(时)(对)(华)(星)(持)(股)(比)(例)(提)(高)(增)(厚)(归)(母)(净)(利)(润)(。公)(司)(在)(一)(季)(度)(淡)(季)(面)(板)(价)(格)(持)(续)(下)(滑)(,并)(且)(华)(星)(光)(电)(T1产)(线)(岁)(修)(影)(响)(了)(一)(定)(投)(片)(量)(的)(情)(况)(之)(下)(,依)(然)(保)(持)(了)(较)(高)(的)(产)(能)(稼)(动)(率)(和)(良)(率)(,我)(们)(认)(为)(华)(星)(光)(电)(的)(运)(营)(水)(平)(、成)(本)(控)(制)(能)(力)(、经)(营)(效)(率)(等)(都)(已)(经)(达)(到)(国)(内)(顶)(级)(水)(平)(。并)(在)(今)(年)(二)(季)(度)(旺)(季)(到)(来)(,面)(板)(价)(格)(有)(望)(企)(稳)(后)(,华)(星)(光)(电)(投)(片)(量)(的)(增)(加)(以)(及)(T1的)(部)(分)(设)(备)(折)(旧)(完)(毕)(将)(进)(一)(步)(增)(厚)(业)(绩)(。
2,多)(媒)(体)(、家)(电)(集)(团)(产)(品)(销)(量)(保)(持)(增)(长)(,经)(营)(业)(绩)(显)(著)(提)(升)(。TCL多)(媒)(体)(持)(续)(优)(化)(产)(品)(结)(构)(和)(销)(售)(渠)(道)(,大)(幅)(提)(升)(产)(品)(力)(,利)(用)(自)(身)(垂)(直)(一)(体)(化)(的)(优)(势)(,发)(挥)(与)(华)(星)(光)(电)(产)(业)(协)(同)(效)(应)(,中)(国)(市)(场)(销)(量)(表)(现)(持)(续)(优)(于)(行)(业)(平)(均)(水)(平)(,海)(外)(市)(场)(销)(量)(持)(续)(强)(劲)(增)(长)(。我)(们)(认)(为)(随)(着)(公)(司)(新)(产)(品)(、新)(市)(场)(的)(持)(续)(开)(拓)(,公)(司)(多)(媒)(体)(业)(务)(今)(年)(将)(持)(续)(高)(增)(长)(,而)(家)(电)(集)(团)(则)(整)(体)(保)(持)(稳)(健)(。
3,TCL通)(讯)(同)(比)(大)(幅)(减)(亏)(。受)(海)(外)(手)(机)(市)(场)(持)(续)(低)(迷)(及)(TCL通)(讯)(业)(务)(调)(整)(影)(响)(,TCL通)(讯)(销)(量)(同)(比)(下)(滑)(,通)(过)(组)(织)(架)(构)(优)(化)(、提)(效)(降)(本)(、新)(产)(品)(和)(新)(技)(术)(研)(发)(有)(序)(快)(速)(推)(进)(,TCL通)(讯)(同)(比)(实)(现)(大)(幅)(减)(亏)(。我)(们)(认)(为)(智)(能)(手)(机)(行)(业)(已)(经)(进)(入)(深)(度)(洗)(牌)(,公)(司)(通)(过)(新)(引)(入)(拥)(有)(产)(业)(背)(景)(和)(业)(务)(资)(源)(的)(战)(略)(投)(资)(者)(,并)(利)(用)(华)(星)(光)(电)(T3产)(线)(的)(产)(业)(链)(协)(同)(优)(势)(,整)(合)(资)(源)(,降)(本)(增)(效)(,TCL通)(讯)(有)(望)(全)(年)(实)(现)(大)(幅)(减)(亏)(,带)(来)(业)(绩)(上)(的)(改)(善)(。
4,公)(司)(家)(庭)(互)(联)(网)(及)(移)(动)(互)(联)(网)(可)(运)(营)(终)(端)(及)(活)(跃)(用)(户)(数)(持)(续)(快)(速)(增)(长)(。通)(过)(公)(司)(智)(能)(网)(络)(电)(视)(终)(端)(运)(营)(的)(累)(计)(激)(活)(用)(户)(近)(2,600万)(,通)(过)(欢)(网)(运)(营)(的)(智)(能)(网)(络)(电)(视)(终)(端)(累)(计)(激)(活)(用)(户)(已)(达)(4,242万)(;公)(司)(移)(动)(互)(联)(网)(应)(用)(平)(台)(累)(计)(激)(活)(用)(户)(数)(已)(近)(3.4亿)(。
一)(季)(度)(公)(司)(不)(仅)(在)(业)(绩)(上)(交)(出)(了)(令)(人)(满)(意)(的)(答)(卷)(,在)(人)(才)(的)(激)(励)(上)(公)(司)(也)(开)(始)(推)(进)(变)(革)(。18年)(推)(出)(了)(限)(制)(性)(股)(票)(激)(励)(计)(划)(以)(及)(骨)(干)(持)(股)(计)(划)(,落)(实)(了)(集)(团)(打)(造)(公)(司)(管)(理)(层)(乃)(至)(中)(基)(层)(员)(工)(利)(益)(共)(同)(体)(的)(想)(法)(,增)(强)(公)(司)(发)(展)(活)(力)(与)(激)(励)(,提)(升)(薪)(酬)(竞)(争)(力)(。充)(分)(调)(动)(员)(工)(积)(极)(性)(和)(主)(动)(性)(,重)(构)(公)(司)(核)(心)(竞)(争)(力)(。作)(为)(肩)(负)(我)(国)(制)(造)(业)(升)(级)(转)(型)(的)(大)(国)(品)(牌)(,我)(们)(看)(好)(公)(司)(持)(续)(推)(进)(深)(化)(改)(革)(,并)(看)(好)(公)(司)(将)(迎)(来)(价)(值)(重)(估)(。
看)(好)(大)(国)(品)(牌)(的)(再)(次)(腾)(飞)(,维)(持)(“买)(入)(”评)(级)(
一)(季)(度)(公)(司)(归)(母)(净)(利)(润)(同)(比)(大)(幅)(提)(升)(,公)(司)(聚)(焦)(核)(心)(主)(业)(,转)(型)(效)(果)(初)(显)(。完)(善)(骨)(干)(及)(员)(工)(激)(励)(机)(制)(打)(造)(利)(益)(共)(同)(体)(,构)(建)(发)(展)(分)(享)(机)(制)(,重)(构)(核)(心)(竞)(争)(优)(势)(为)(TCL的)(持)(续)(发)(展)(奠)(定)(坚)(实)(基)(础)(。我)(们)(认)(为)(公)(司)(在)(深)(化)(改)(革)(的)(道)(路)(上)(将)(继)(续)(前)(进)(,同)(时)(带)(来)(公)(司)(经)(营)(业)(绩)(上)(的)(改)(善)(,公)(司)(的)(价)(值)(重)(估)(之)(路)(将)(会)(在)(未)(来)(2~3年)(持)(续)(,市)(值)(空)(间)(也)(有)(望)(进)(一)(步)(打)(开)(。
预)(计)(18/19年)(净)(利)(润)(40.11/50.63亿)(元)(,EPS0.30/0.37元)(,同)(比)(增)(长)(50.6%/26.2%。当)(前)(股)(价)(对)(应)(18/19年)(PE12/9倍)(。维)(持)(“买)(入)(”评)(级)(。
风)(险)(提)(示)(:
1,公)(司)(内)(部)(改)(革)(进)(展)(不)(达)(预)(期)(;
2,面)(板)(价)(格)(季)(节)(性)(大)(幅)(波)(动)(,TCL通)(讯)(减)(亏)(不)(达)(预)(期)(;
3,海)(外)(市)(场)(拓)(展)(不)(顺)(导)(致)(电)(视)(销)(量)(不)(达)(预)(期)(。
联)(系)(人)(:高)(峰)(;
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